What is Discount Den?
Discount Den is Frontier's paid annual membership that unlocks a lower fare tier on most flights — the violet prices you see next to every result on WildAF. It's a separate product from the GoWild™ pass, and the two solve different problems.
What the membership gets you
- Discount Den fares — a cheaper fare tier on most Frontier flights, usually a modest cut below the standard price (compare the blue and violet prices on any WildAF search).
- The price covers your travel companions — Discount Den pricing applies to others on the same booking, so a family books everyone at the member fare with one membership.
- Kids Fly Free — on select flights, a child flies free with a fare-paying adult member (Frontier publishes the eligible dates).
- Member-only deals — periodic promos and fare sales exclusive to members.
It's an annual paid membership — pricing and terms change, so check Frontier's official page for the current cost before buying.
Our take: worth it if you already have GoWild?
For a solo, flexible flyer: usually not. GoWild already gets you on the plane for pennies plus taxes, and a Discount Den saving of a few dollars per cash ticket takes a lot of flights to pay back an annual membership you mostly won't use.
But GoWild has three gaps that Discount Den happens to fill:
- Blackout days — the pass can't fly them at all. WildAF shows the Discount Den price right on blackout tiles because that's exactly when it becomes your cheapest option.
- Booking ahead — GoWild confirms close to departure. When plans can't flex (a wedding, a cruise departure), you're buying a cash fare anyway — cheaper as a member.
- Travel companions — the pass covers one person. If a partner or kids fly with you on cash fares, member pricing (and Kids Fly Free days) applies to them on your booking.
Bottom line: solo + flexible → skip it, the pass alone is the play. Flying with family, or repeatedly buying cash fares for blackout days and locked-in dates → it typically pays for itself within a few round trips. Run your own numbers: every WildAF search shows the standard and Discount Den prices side by side, so the gap is never a mystery.